Social Media Advertising: on Instagram & Influencers (1 of 7)

This video is taken from the Coursera Course: Social Media Advertising. Take the course and earn the official certification from the University of Colorado Boulder:
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Instagram advertising provides the option to capture audiences and engage them with compelling photos and short videos. Instagram is home to many influencers, and as a result consumers of Instagram use it to digest high quality content based on interests. In recent years, many startups and small businesses have had luck directly selling products on Instagram. This module goes from campaign advice to pro-tips and shows how basic Instagram campaigns are set up.