Simply adding Google AdSense on a website will not bring in income by itself.
There should be a huge influx of guests who clicks on the ads on the website. For this reason, Internet marketers should exert extra effort in generating more traffic to the site.
How is this done? This is where SEO for AdSense come in.
What is SEO?
SEO, or search engine optimization, is the technique that aims to ensure that a particular website is easily accessible to Google and other search engines and to boost the likelihood that the website is going to be discovered by theses search engines.
Internet users tend to refuse clicking through several pages in the SERP (search engine results pages).
Thus, the ranking of a website in a search engine is vital for leading more visitors toward the website.
When a website ranks higher by natural means in inorganic search results, it also attains greater chances of getting found and visited by an internet user.
Enumerated below are strategic steps for using search engine optimization to gain more income through AdSense.
1. Tools
Getting some help in seeking to optimize an AdSense-filled website is certainly a great idea. One of the helping hands one can have is a software or tool created especially for optimization.
A fine keyword research tool is a worthwhile investment a publisher can make. This tool does not just supply how many searches; it also provides how many rivaling pages.
It reports a calculated power of competition to enable the publishers to determine which keywords are worthy of targeting.
2. Research
After installing a couple of valuable SEO for AdSense tools, it would become less challenging for publishers to research for the best keywords.
Nevertheless, whether or not there is software installed, the publishers need to make an effort in doing keyword research to be able to choose which keywords they wish to target on a certain page.
When they have already identified the target keyword, they now need to ensure that they can be found in the page URL, in the title, in the initial paragraph, maybe a few times in the body and in the closing paragraph. Be mindful about the keyword density.
3. Focus
Target only one keyword for each page. Do not jump from one topic to another.
Otherwise, the AdSense ads might not match the content of the web page and the pages might be correctly indexed.
4. Simplicity
Keep the source code of the page as simple as possible. By doing this, AdSense ads and the search engines get to understand specifically what the web page is all about and can readily draw out keywords.
Avoid using way too many inbound links unless they are the targeted keywords.
5. Content
No matter how efficiently a keyword is researched and targeted, if the audience is not compelled to stay on the page and read the content, the AdSense marketing efforts are useless.
How would the readers be motivated to click on an ad if they have not read page and have not grown an interest on the subject?
The content of all the pages should be unique, enticing and informative. It is a good idea, too, to interact with others in discussion boards to discover what people are enthusiastic or worried about.
6. Update
Keeping oneself updated means constantly checking the ranking on the search engine for the targeted keywords.
This can give the marketer a view on how the AdSense ads are doing.
If the web page does not show up on the first pages, try revising the title and the 1st and last paragraphs. At times, merely altering a few words can make a difference.
