Marketing is the process of creating value for a company through the creation and distribution of products or services. Marketing is about understanding customer needs and desires and then creating a unique offering that meets those needs.
There are four basic principles of marketing:
1. Product
The first principle is product. A company must have a good product or service to offer in order to be successful in marketing. The product must be something that customers want and need. It must also be something that the company can produce or provide at a good price.
2. Price
The second principle is price. A company must set a price that is fair and profitable for both the company and the customer. The price must also be competitive in the market.
3. Place
The third principle is place. A company must find the right place to sell its product. The place must be convenient for the customer and it must be where the company can reach the most customers.
4. Promotion
The fourth principle is promotion. A company must use various methods to get the word out about its product. It must create a marketing plan that will reach the most people in the most effective way.
