Around the globe, video marketing is becoming increasingly popular. More and more businesses are realising the vast potential that video marketing has to offer in terms of reach, engagement and ROI.
But what is video marketing? Why should you use it? And how can you make sure that your video marketing strategy is a success?
In this article, we’re going to answer all of those questions and more. So, if you’re wondering whether or not you should use video marketing, read on to find out everything you need to know.
What Is Video Marketing?
Video marketing is the process of creating and promoting videos with the aim of achieving specific business objectives. These objectives could be anything from generating leads and boosting conversions to increasing brand awareness or even just improving customer satisfaction.
No matter what your objectives are, video marketing can help you to achieve them. That’s because video is one of the most versatile and effective forms of content out there. It’s highly engaging, easy to consume and can be used in a variety of different ways.
Plus, thanks to advances in technology, it’s now easier than ever before to create high-quality videos without spending a fortune. As a result, there’s really no excuse not to give video marketing a try.
Why Use Video Marketing?
There are plenty of reasons why you should use video marketing as part of your wider marketing strategy. Here are just a few:
1. Improve Website Engagement & ROI
Video is one of the most engaging types of content out there. In fact, according to HubSpot, adding a video to your website can increase conversion rates by up to 80%. And when it comes to ROI,video really delivers – businesses who use video enjoy an average return of $13 for every $1 spent on their campaigns.
2. Help People Understand Your Products & Services
With video, you have the opportunity to show people exactly how your products or services work in a way that is much more effective than simply telling them about it using text or images alone. This is particularly useful if you sell complex products or services that require explanation in order for customers to understand them fully.
3. Build Trust & Credibility With Your Audience
These days, consumers are bombarded with advertising messages from all angles – both online and offline. As a result, they’ve become extremely good at tuning out advertising messages that they don’t care about or don’t believe in.
With video marketing, you have the opportunity to cut through the noise and build trust with your audience by creating genuine and authentic videos that show them who you are as a business and what you stand for. This will help them to understand why they should care about your products or services and ultimately make them more likely to buy from you when they need something that you offer.
4 Enhance Your SEO Efforts 5 Connect With Mobile Users 6 Reach A Global Audience 7 Drive Social Shares & Engagement 8 Increase Brand Awareness & Recognition 9 Generate More Leads & Sales 10 Boost Customer Satisfaction & retention 11 Stand Out From Your Competition
