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If you want to run PPC campaigns, you have many options, mobile, desktop, or tablet. What should you do? Should you create a device-specific PPC campaign?
It depends on your budget and your bandwidth to manage campaigns simultaneously.
Nowadays, mobile is king. So if your campaign performs well on a mobile device, you are sure to get a low cost per click and high engagement.
If you don’t have an amazing mobile experience, you end up paying more, you get less engagement, and overall ad rank will go down.
Often you get more clicks on mobile and more conversions on a desktop. People tend to use mobiles and tablets to discover products and services but might do the actual buying on a desktop.
If you have questions like this, feel free to ask us, we are happy to help!
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