SEO Tutorial Part 2 On Page SEO, Meta Tags by using Yoast
Search engine optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the site. There are two main types of SEO: on-page SEO and off-page SEO.
On-page SEO deals with the content and structure of a website, as well as the HTML code. It is about making sure that the website is easy for both users and search engines to understand and navigate.
Off-page SEO deals with factors that are not under the direct control of the website owner, such as link popularity and social media signals.
One of the most important aspects of on-page SEO is keyword research. This is because keywords are used by search engines to match a website with a relevant query. If a website uses the right keywords, it is more likely to appear in the top results for that query.
Yoast is a popular WordPress plugin that helps with on-page SEO. It allows you to add meta tags to your website, as well as optimize your title and description for better click-through rates. Yoast also has a feature that allows you to see how your website would look in Google search results, which can be helpful for fine-tuning your titles and descriptions.
In this tutorial, we will cover how to use Yoast to optimize your WordPress website for ranking in Google search results. We will also cover some other important aspects of on-page SEO, such as choosing the right keywords and creating good title tags and descriptions.