Assuming you want an SEO tutorial:
SEO is short form for “Search engine optimization.” It is a long-term marketing strategy employed in order to improve a websites visibility and organic search results in google and other global search engines. The goal of SEO is to increase the quantity and quality of traffic to a site from search engines, ideally resulting in increased revenue.
On page optimization is the process of making sure your website and webpages are constructed in a way that will make it easy for the search engine spider software to read and understand, while off page optimization is the process of actively marketing your website through other channels such as social media, link building, and press releases in order to improve your site’s visibility and PageRank.
SEO should be employed as part of an overall marketing strategy, as it will be more effective when used in conjunction with other marketing activities such as pay per click advertising, social media marketing, and email marketing.
When done correctly, SEO can result in increased traffic from relevant keywords, improved click through rates, higher conversion rates, and ultimately more revenue. However, it is important to note that SEO should not be viewed as a quick fix or guarantee of success; rather, it should be seen as an ongoing investment in your website’s future success.
What Is SEO?
The Definition Of SEO
Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The main aim of doing so is to increase the quantity and quality of traffic to the site from search engines with the eventual goal being increased revenue. In order to achieve this goal, various techniques are employed such as on page optimization (making sure the website/webpage is easy for the Spider software to read and understand) and off page optimization (actively marketing the website through channels such as social media). Other activities that may form part of an overall SEO strategy include pay per click advertising and email marketing.
SEO should not be seen as a quick fix solution but rather an ongoing investment in your website’s future success. With this in mind, it’s important not to employ Black Hat techniques* which could get your site banned from search engines altogether! Instead, focus on using White Hat methods** which will help you achieve long-term results that align with your business goals.
*Black Hat techniques include practices such as keyword stuffing (filling a webpage with so many keywords that it becomes difficult to read), doorway pages (low-quality pages designed solely for ranking highly for specific keywords), hidden text or links (text or links on a webpage which are not visible to users but can be read by search engine spiders), link farms (groups of websites that all link to each other), creating content primarily for Google rather than humans etc. **White Hat techniques are essentially those which adhere to Google’s Quality Guidelines – following these guidelines will mean employing practices such as keyword research (finding out which keywords potential customers are searching for), creating high-quality content (content which is informative, well written, contains no grammatical errors etc.), providing alt text for images (this allows Google Images to appear when users search for certain terms), using descriptive titles & URLs etc.
