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SEO (Search engine optimization) ia a process to improve the visibility of a website in search engines. It is the practice of optimizing a website to rank higher in search engine results pages (SERPs).
A variety of methods can increase the prominence of a webpage within the search results. Cross linking between pages of the same website to provide more links to important pages may improve its visibility. Writing content that includes frequently searched keyword phrase, so as to be relevant to a wide variety of search queries will tend to increase traffic. Adding relevant keywords to a web page’s metadata, including the title tag and meta description, will tend to improve the relevancy of a site’s search listings, thus increasing traffic.
URL canonicalization of web pages accessible via multiple URLs, using the canonical link element[48] or via 301 redirects can help make sure links to different versions of the URL all count towards the page’s link popularity score.
White hat SEO is in many ways similar to web development that promotes accessibility,[52] although the two are not identical. Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. One black hat technique uses hidden text, either as text colored similar to the background, in an invisible div, or positioned off screen. Another method gives a different page depending on whether the page is being requested by a human visitor or a search engine, a technique known as cloaking. Another category sometimes used is grey hat SEO. This is in between black hat and white hat approaches, where the methods employed avoid the site being penalized but do not act in producing the best content for users. Grey hat SEO is entirely focused on improving search engine rankings.
On-page SEO concerns all of Google’s ranking factors that they determine by directly looking at the page you try to optimize, such as your headlines, content, and page structure. Off-page SEO are all of the activities that you can do away from your website that will help you rank higher on Google, such as link building and social media engagement. You need both on-page and off-page SEO for your website to rank highly on Google and get more traffic.
There are numerous tools available today that can help with your SEO efforts; some are free while others come at a cost. The important thing is using whichever tools work best for you and complement each other well so as not maximize your chances of success while saving time and energy in the process. Here are some popular tools:
-The Google Search Console: This tool lets you measure your search traffic and performance, fix issues with your site structure and content so Google can better understand it, and develop strategies to drive more visitors to your site; it’s free to use.
-Bing Webmaster Tools: A similar tool from Microsoft for those who want insights into how their site is performing on Bing; also free.
-Google Analytics: One of the most popular analytics tools out there; lets you track your visitors’ behavior patterns and see where they came from; free up to certain limits (beyond which you’ll have to pay). -KWFinder: KWfinder helps you find long tail keywords with low SEO difficulty that you can easily rank for; starts at $29/month (but there’s also a free trial available). -Moz Pro: A comprehensive suite of tools designed for serious digital marketers; prices start at $99/month but there’s also a free trial available.-Serpstat: A solid all-in-one platform for backlink analysis, keyword research, rank tracking etc.; prices start at $69/month but there’s also a free plan with limited features.-Semrush: One of my personal favorites; very comprehensive set of features covering just about everything you need for successful SEO campaigns; prices start at $99.95/month but there’s also a 7 day free trial available.-AHREFS: Another comprehensive toolset with lots of bells and whistles; prices start at $99/month but there’s also a 7 day free trial available.-SpyFu: A tool focused mainly on competitive intelligence; lets you see what keywords your competitors are ranking for and how much they’re spending on PPC campaigns; prices start at $39/month.-AuthorityLabs: Rank tracking tool that lets you track an unlimited number of keywords across an unlimited number of domains; prices start at $49/month but there’s also a 14 day free trial available.-SE Ranking: An all-in-one platform offering ranks tracking, website audit & analysis , competitor research etc.; prices start at $59/month but there’s also a 7 day free trial available.-Screaming Frog: One fo my personal favorites when it comes ti auditing websites; very comprehensive set o features allowing yo ti crawl inti difficul ti index areas o sites an fiix various errors an issues found along thi way ; startsat £149 per annum ior thi Lite version which covers up ti 500 URLs
