SEO is the process of optimizing a website for Google search with the goal of earning higher web traffic levels and improving the visibility of the site. The higher the website appears in search engine results pages (SERPs), the more likely users are to visit the site.
SEO is a complex and ever-evolving field, but there are a few basic principles that remain constant. The most important factor in SEO is the quality and relevance of the content on the website. Other important factors include the use of keywords, backlinks, and metadata.
SEO is a long-term strategy that requires ongoing effort and regular updates. There is no one-size-fits-all solution, so it’s important to tailor the SEO strategy to the specific needs of the website.
