What are SEO meta tags?
SEO meta tags are snippets of text that describe a page’s content; they are used to improve the visibility of a website or web page in search engine results pages (SERPs). Meta tags provide information about a given website or web page to search engines and website visitors.
The most important SEO meta tags for search engine optimization are the title tag and meta description. The title tag tells search engines what the page is about, and the meta description provides a brief summary of the page’s content. Other important SEO meta tags include the robots tag, which tells search engines whether they should index a page, and thecanonical tag, which helps to prevent duplicate content.
What is in a title tag?
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on SERPs as the clickable headline for a given result, and they are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of the page’s content.
The contents of a title tag should include relevant keywords for the particular page on which it appears, and it should be no more than 60 characters long. Search engines will typically truncate titles that are longer than 60 characters. In addition to being concise and keyword-rich, titles should also be unique to each page on your website.
What is in a meta description?
A meta description is an HTML element that specifies a brief summary of the contents of a web page. Meta descriptions are displayed on SERPs as part of the result for a given query, and they are intended to give users an idea of what the associated webpage is about. Meta descriptions are not necessarily accurate or representative of the entire contents of a webpage; rather, they are meant to be concise and give users an idea of what they will find if they click through to the result. Meta descriptions can be any length, but search engines will typically truncate them if they exceed 160 characters. As with title tags, it is important to include relevant keywords in your meta descriptions, as this can help improve your click-through rate (CTR) from SERPs. In addition, each meta description should be unique to each individual webpage.
What is in robotsmeta tags?
Robotsmeta tags tell search engine crawlers whether they should index a given webpage and follow its links, or whether they should ignore it altogether. These tags can be used to prevent duplicate content issues by telling search engine crawlers not to index pages that don’t need to be indexed (such as pages that serve as duplicates of other pages). In addition, robotsmeta tags can be used to tell search engine crawlers not to follow certain links on your website (such as links to unimportant pages or pages that you don’t want people to find). You can also use robotsmeta tags to tell search engine crawlers how often you want them to recrawl your website; this can be useful if you regularly update your website’s content. Finally, you can use robotsmeta tags when launching a new website or making significant changes to an existing website; this allows you to control how quickly search engine crawlers index your new site or changes.
How do I use canonicaltags?
A canonicaltag is an HTML element that helps prevent duplicate content issues by telling search engines which version of a given webpage is the “canonical” (preferred) version. Canonicaltags are used when there are multiple versions of a webpage that contain identical or similar content; for example, if there are both wwwand non-www versions of a given site, or if there are multiple pages on your site with very similar content (such as product pages with different color options). By specifying a preferred version using canonicaltags, you can help ensure that only one version of eachpage appears in search engine results pages (SERPs), which can help improve your click-through rate (CTR) from SERPs by preventing users from seeing duplicate results. In addition, using canonicaltags can help reduce complexity for both users and search engine crawlers by telling them which version(s) of eachpage they should pay attention
