A successful business requires many things: a quality product, a well-made and user-friendly website, and the ability for potential customers to find that website. Web traffic can make an enormous difference to your businesses’ sales, as well as the attention you receive from potential clients. Pay-Per-Click advertising can assist with your website traffic, but a properly done SEO marketing campaign will provide increased traffic over much longer periods of time. While advertising on other sites will provide a certain amount of click-through business, increasing your rankings ensures that customers can find you when they’re actually looking for your services.
Pay-per-click advertising, while useful, relies on the traffic of other websites for attention. In addition, potential customers can be unsure about the reliability of those advertisements: using the Internet safely has led many of us to be wary of sponsored results, even those that appear to be legitimate. Garnering traffic for your website is important. Where you advertise controls who actually sees those advertisements, and by the same token, who actually clicks on them. While your ads might see increased interest immediately after placement from frequent visitors of that site, the click-through business will slow once the novelty fades. Do you want to be left relying on other sites and businesses for traffic after the initial rush has slowed?
By utilizing instead of Pay-Per-Click ads, you ensure that your website will be found by customers or clients who actually need what you offer, without a gamble. A proper SEO campaign will move your website up in the rankings organically, without relying on cheap methods or PPC ads. By working your way towards first page status on the results of any search engine, your website is sure to see more traffic than ever before.
Potential clients trust search engines to direct them towards what they need, and your website is sure to receive more business and more customers through search engine results alone. SEO ad campaigns can and will make a very real difference to your company in both traffic and increased business. Pay-per-click advertising has been a longstanding tactic for any website attempting to garner more traffic. It makes sense as a short-term strategy–by driving traffic to your site somewhat indiscriminately, you’re sure to attract a certain amount of attention and a certain number of clients.
PPC ads suffer from one fatal flaw. After the first burst of attention, the click-throughs begin to fade, and relying on another website’s traffic is tough. Paying for PPC ads on a popular site now doesn’t mean that same site won’t go on hiatus tomorrow. A well-managed, well-marketed Search Engine Optimization campaign will allow your site to attract the attention it needs consistently. In the “wired” era, the first place any potential client will look for their needs is through their search engine of choice; and when that happens, you want your business to be the one they find. By using SEO Marketing, you can help your website organically achieve first page status, bringing you clients and traffic for months and even years to come.
