In my last article I talked about some of the real basics of link building for SEO, covering directories and the multitude of ways you can use new content with articles and blogs etc.
This time around I would like to cover another couple of ideas that you might like but are not discussed as much as directories and articles.
The first is to give something away in return for a good solid link from an established and high PR website. What is it you give away? It’s a screensaver with a funky picture or something to do with your business. The truth is it does not matter whether it’s ever downloaded at all because the point is that it’s available at all.
I usually go to elance.com and find myself a freelancer who does this sort of work for money. They will usually do everything that needs doing for $50 -$100 including submission to software directories for you. These directories have mostly been around a long time and have credibility and reputation with the search engines. They are excellent sources for links.
My next suggestion is that you pay a blog owner to write a review about your site incorporating anchor text links in the review. Just Google the words ‘paid blog reviews’ and you will find lots of sites offering to introduce you to professional bloggers. These guys charge depending on the PR of the page your review will appear on. Typically you might pay $1 – $5 for a good review from a reasonable site.
The reason blogs are important to SEO is that they are seen as an authority by the search engines. They are perceived as being non commercial, non sales-like and owned in the main by normal people with hobbies and interests. They are therefore a great source of original and non commercial content. Blogs are great for SEO, however you use them.