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When you are doing SEO (search engine optimization) you must focus on the keywords that you want to rank for. Keywords are categorized into two types. There are short tail keywords and long tail keywords. Short tail keywords are one to two word keywords. They usually have a high search volume associated with them because they are very common. Some of the common short tail keyword examples are shoes, hats, phone, wine, beer, etc. As you can understand, there is tremendous demand for those keywords by people searching. So if your website can rank well for such a keyword, it can be very lucrative. The downside of short tail keywords is that they tend to be very competitive.
Long tail keywords, on the other hand, have relatively low search volume, but are also not nearly as competitive in search. That means that if you have a new website or a new YouTube channel that isn’t authoritative, you can target long tail keywords and have a chance to rank well for those searches.
Once your website or YouTube channel becomes more authoritative on whatever platform you are on, you can begin creating content that targets short tail keywords. But guess what, you don’t have to settle. Let me show you an example of how to target both, long tail and short tail keywords at the same time.
For example if you want to rank for the term shoes, all you do is emphasize the term shoes in a long search term. That way you have the short tail keyword and the long tail keyword covered in one piece of content.
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