Join me for SEO Keyword Research Part 1: Selecting your Keywords, in our free SEO for Small Business course – helping you to learn on-page SEO for Small Business.
You may have a built-in SEO tool on the platform you are using, which is great. If you are using WordPress, you’ll need to install a specific plugin to help you with the SEO optimisation.
The awesome thing about using an SEO plugin is that it will essentially provide you with a checklist of items to address in the quest to achieve SEO optimisation.
At Ranki, we specialise in WordPress SEO, and use both Yoast and RankMath very frequently. Although both are great, we have found Yoast to be a bit more detailed (perhaps too much so for beginner’s) and find RankMath to be more user-friendly.
If you don’t have or are not able to use a plugin like RankMath, you can still follow along with the steps by changing your content according to what we are doing in the on-page SEO guide.
Find your SEO Keywords
Of course, you can’t optimise a webpage if you don’t know what search terms you want it to be found for.
This step is crucially important.
We will do a separate post on how to choose your keywords carefully, but for the purposes of this tutorial, let’s look at the term ‘on page SEO’.
You can use some free searches via sites like Ubersuggest and Moz, which will give you an idea of the search volume and competition level. These are usually limited without a subscription.
This is an interesting one. Notice that the phrase can be spelled ‘on page SEO’ or ‘on-page SEO’. One has a hyphen, the other doesn’t.
Should this make a difference? Let’s see in the next video.
