In search engine optimization or SEO, both internal and external optimization is important in achieving a favorable rank in search engines. Internal optimization refers to those improvements that we can apply on your website and its content, appearance, accessibility, etc. External optimization on the other hand refers to those techniques which you can use to enhance the visibility of our website in online media. In order to make sure that the website is frequently indexed by the search engines, you need to implement both internal and external optimization techniques.
Here are few important internal optimization techniques that you should follow:
1. Create quality content as it is a common saying that content is king. Quality content can go a long way in making the site very popular with the search engines.
2. Structure and design a web page in such a manner that it is functional, easy to access and captures the users’ attention.
3. Create unique titles and descriptions of relevant content on each page. Titles and descriptions are starting points for the identification of relevant terms by search engines.
4. Make your website as accessible as possible: limit Flash content, frames or JavaScript. Such content make it difficult for Google Panda to trace or track information from different pages or sections of the site.
5. Create a site map in the coding of our website so that Google Panda can easily detect and index its content. A site map helps in improving the visibility of the website which in turn assists in improving its ranking.
6. Improve the user experience with design improvements and try to reduce bounce rates. You may not know but Panda also gives important to the amount of time each visitor spends on a site. When the time spent is higher, the site is indexed more frequently.
7. Host the site in a reliable web server so that it is accessible at all times. If the site is not accessible most of the times, it will be ignored by Google Panda and its ranking will be severely affected. Thus, it is important that you choose the services of a good web hosting company.
8. Use bold or italics to highlight the keywords in the site. When you do so, it becomes easier for Panda to understand the purpose of your site. It also becomes easier for the indexing software to match the website with relevant search queries.
