Are you looking to step up your digital marketing game? If so, then you need to make sure you know all there is to know about search engine optimization or SEO. SEO refers to the process of making your website more visible on search engines like Google and Bing. In other words, it helps you “ Optimize ” your website for the search engines.
Why is this important?
Well, consider this:
Every day, people all over the world use search engines like Google to find information on literally everything under the sun. From researching a new product or service, to finding out how to fix a broken appliance, people rely on search engines for answers. And, if your website doesn’t appear in the search results for the topics that relate to what you do…you’re missing out on a TON of potential traffic and customers.
For example, let’s say you own a small business that sells homemade dog biscuits. If someone types “dog biscuits” into a search engine like Google, and your website doesn’t appear in the results, there’s a very good chance that person will never find out about your business…and you’ll miss out on a potential sale.
But, if you optimize your website using SEO best practices , there’s a much better chance that your site will appear in the search results and you’ll get traffic (and customers!) as a result.
The good news is that SEO isn’t nearly as complicated or difficult as many people make it out to be. Sure, there are some technical aspects to it…but with a little time and effort, even complete beginners can start seeing results.
To help get you started, we created this comprehensive SEO tutorial . In it, we cover everything from keyword research—which keywords you should be targeting—to on-page optimization —how to make sure your website is set up in a way that will help it rank higher in the search results. We also cover common SEO mistakes , how to track your progress , and much more!
