#KEYWORDS #KEYWORDRESEARCH #KEYWORDRESEARCHTIPS #SEO
Keyword research is an integral part of the process of creating content. Knowing which keywords to target helps you rank in the SERPs for content your target audience is interested in clicking on. Our latest episode of SEO For Publishers details how you can begin performing keyword research to reach your targeted audience.
TIMESTAMPS ⬇️
07:19 – Keyword research explained
08:45 – How often publishers should be performing keyword research
10:19 – Keyword research strategies
13:01 – Deciding which keywords to target based on keyword difficulty and search volume
15:38 – Keyword density range publishers should aim for
19:55 – How to identify the keywords you currently rank for
23:28 – How to address ranking for keywords not related to your topic/content.
26:28 – Google’s understanding of keyword variation
28:31 – Does having the same primary keyword across multiple pages create content cannibalization?
31:07 – Long-tail-keywords vs. short-tail-keywords
33:16 – How Google treats long-tail-keywords
36:35 – How often you should include your keyword in your post
43:50 – How to properly structure your keywords throughout your content
51:15 – How to avoid over-optimizing your content
52:14 – Q&A
VIDEO RECAP ⬇️
Want more info on this topic? Check out the recap blog post with links to resources mentioned in the webinar, the Q&A, and transcript:
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Here at TopHatRank, our mission is to shake up the online marketing world with better thinking, greater transparency, and stronger results. We’ve been helping brands grow and connect with their target demographics using SEO, social media, and content marketing since 2009. Our clients trust us to deliver sustainable and measurable results that showcase ROI.
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