Today, writing regular articles or web content isn’t enough to get noticed in the online arena. In order to ensure that you will not be ignored, you need to get your articles or web pages to appear on relevant listings. There’s only one way to do that and that’s to properly optimize them.
Not sure on how to write SEO content? Then, this guide is for you. Below are the steps that you need to take to get started on the right foot:
- Find the perfect keywords to target. First step is knowing the most searched terms and phrases related to the products that you sell or to your chosen niche. Do this with the help of keyword suggestion tools or keyword tracker. The idea here is to know what keywords to use in making your articles search engine-friendly and to get an idea about the specific information that your target audience are looking for.
- Think of your readers. You should always keep these people in mind each step of the way. You would want to make sure that the info you’re giving out is something that they’ll appreciate or the writing style that you’re using compliments their preference. Remember, your goal here is make these people happy so you can get them to respond to your call to action at the end of your web content or article.
- Research. Make time for an extensive research especially if you’re not that familiar with the topics that you’re writing on. Interview experts, check out relevant online resources, or get first-hand experience when needed. It’s important that you offer your readers with complete information so you can leave them well-informed.
- Write your title. Keep in mind that your title is the only thing that you can use in convincing people to open and read your articles or your web pages. So, make it very inviting or downright enticing. Use powerful words and target your audience’s emotional hot buttons. Make sure that you start it with your primary keyword. If possible, you can also use your secondary keywords.
- Write your articles. The good thing about writing content for the web is that the process is pretty straightforward and relatively easy. You don’t need to follow certain format and you can relay information using conversational tone. For best results, I would recommend that you breakdown your content by using several short paragraphs. This will make them easy on the eyes.
- Proper keyword placements. Optimize your articles by placing your primary and secondary keywords all throughout your content. The best places are the first and last 90 characters of each of your paragraphs. It will also help if you insert your primary keywords on the first and last sentence of the article. Keep in mind that you can only use a keyword just once or twice for every 100 words. This is to avoid exceeding the acceptable keyword density.
