You may be familiar with the term SEO, or search engine optimization. What you may not know is that a good SEO content strategy can increase traffic to your blog or website up to three times. Yes, three times!
Think about it – when you do a search on Google, how often do you click on the first result? Probably most of the time, right? Now imagine if your website or blog was that first result. You’d get a lot more traffic, wouldn’t you?
Of course, this is easier said than done. Google’s algorithm is complicated and ever-changing, so it can be difficult to keep up with what will make your site rank higher. However, there are some tried-and-true methods that can help increase your traffic. And the best part is, these methods don’t require you to spend a lot of money on advertising (although that can help too).
Here are some tips for increasing traffic to your site with SEO:
1. Do your research keyword research
Before you start writing any content, it’s important to do your keyword research. This will help you figure out what terms people are searching for in relation to your topic. Once you know this, you can then use these keywords throughout your content to help improve your ranking in search engines.
There are a number of tools you can use for keyword research, such as Google AdWords Keyword Planner and Moz Keyword Explorer. These tools will help give you ideas for relevant keywords to target.
2. Optimize your content for SEO
Once you have an idea of which keywords to target, it’s important to optimize your content around them. This means using these keywords throughout your article in a way that sounds natural and flows well. However, don’t overdo it – too many keywords will result in what’s called “keyword stuffing” which will actually hurt your ranking rather than help it. A good rule of thumb is to use each keyword 2-3% of the time throughout your article.
In addition to using keywords throughout the body of your article, be sure to include them in key places like the title, headline, and in the Meta description (this is the short description that appears under your website title in search results). These are all important places where Google looks when determining what your article is about and how relevant it is to someone’s search query.
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