Search Engine Optimization (SEO) is the practice of improving the ranking of a website on search engines. The higher the ranking, the more likely people are to find the website. SEO is a complex and ever-evolving field, but there are a few things that are likely to change in 2021.
First, Google is likely to continue to give preference to websites that are mobile-friendly. This means that websites need to be designed so that they are easy to use on mobile devices. They also need to be optimized for mobile search.
Second, Google is likely to place more emphasis on the quality of content. This means that websites need to produce high-quality content that is relevant to their target audience.
Third, Google is likely to place more emphasis on backlinks. This means that websites need to build links from other websites to improve their ranking.
Fourth, Google is likely to place more emphasis on user engagement. This means that websites need to focus on keeping users engaged with the content.
Fifth, Google is likely to place more emphasis on website speed. This means that websites need to be designed to load quickly on all devices.
SEO is a complex and ever-evolving field, but these are some of the things that are likely to change in 2021. By keeping these things in mind, businesses can stay ahead of the curve and improve their ranking on search engines.