According to the National Association of Realtors, the top activity home sellers want their agent to do is market their home to prospective buyers.
Using a property marketing plan shows prospective clients exactly how you are going to accomplish this.
By sharing this information before your appointment, you set yourself apart and set the expectation that anyone they talk to should have a marketing plan for their home.
Most sellers fear real estate agents and brokers will simply put a sign in the yard and list their home in the MLS. By using and communicating innovative marketing strategies, you set yourself apart while demonstrating your competence as a listing agent.
Garry Creath and Chris Scott at The Paperless Agent share real estate sales, marketing, and tech tips at:
