Want to write copy that people love to read and are eager to buy from?
The kind of copy that draws people in from the first word and has them practically salivating for whatever it is you’re selling by the time they get to the end?
Then all you have to do is drop the hype and “ad talk” and simply write your copy like you speak in real, every day life — slang and all.
Why does this work so well?
Well, there are probably a lot of reasons. But the main reason is probably because people love to talk to and communicate with real people. People with real personalities (warts and all), real problems like theirs and real blemishes.
I mean, think about it.
What are the most popular TV shows?
Answer:
Reality shows.
Shows like “Survivor” get huge ratings. Because they are about real people doing real things in real situations (for the most part).
And people love that.
They like to know how other people deal with problems (such as whatever problem your product solves) and how they get through life.
And besides that, nobody likes a phony, scripted sales pitch. And nobody likes a phony sounding ad, either.
So be yourself. Be human. Show some personality and that you are not someone who thinks you’re better than they are.
Do these simple things in your copy and your response will soar through the roof.
Happens every time for copywriters who understand this. And it will happen for you too when you try it.
