I am going to share with you some fantastic ways to get more customers to your website. Before we begin, I want to give you a little bit of background information to help you understand where website traffic comes from.
Gone are the days that you could simply build a site and traffic would automatically come. This hasn’t been the case for over 10 years now. There are more websites available on the internet than ever before. Every second new websites are being added. This sheer volume of content makes it very difficult for your website to stand out from the crowd.
The best performing websites have generally paid a lot of money to ensure they turn up in the search engines. In some cases, there is a lot of revenue to be made from having a website turn up on the first page of the Google search engine results. Whether they are selling product, services or advertising space, it is a lucrative business. In most cases, these websites will have a team of search engine optimization gurus working behind the scenes to ensure that website remains in the top position. Their business depends on it.
See, here is the thing. When you search for something in Google, the search engine results are very contrived. Many people assume that the best information or best website gets shown. This is not necessarily the case. Rather they are either the results that have paid to be there (through Pay-Per-Click Google Adwords) or they are the results that Google has determined to be the best fit. Google is a robot that is run by a complicated mathematical algorithm so how can it tell what the best fit is for the search engine results?
Your website has to have certain characteristics to tell Google that it is the best fit for that particular search. This is the basis of Search Engine Optimization. Without applying these techniques to your website, it may be buried at the back of the search engine results and never be found.
Building the website is only the first part of the equation. This is easily understood by most people so it tends to be where the focus is. Many don’t realize that this is the smallest part of the equation. Unless you have a website that you only want existing customers to know about, this isn’t going to cut it. You may have your website on your brochures, sign posts and business cards but this will generally only service your customers who already know you exist. What about all the other people out there that don’t know your business or your business name?
