Understanding the building blocks of Search Engine Optimization (SEO) can be, and is in some ways, complex. It is although more simple to prepare your site for beneficial crawling by spiders then many SEO companies may have told you. Many companies want your business and may not tell their clients full truth and and sometimes even lies. Web page SEO becomes complicated once you must consider what kind of visitors you want to attract and how these individuals should behave on the site.
Not all SEO is done for money. Even if a webmaster may not be trying to sell a product or gain a new membership to his site, improving a site’s placement is the general goal of everyone.
Optimizing a site before it’s live
An optimized web site is built from keywords and key concepts. With this being said, the primary theme of a page never changes from these related keywords and concepts. Integrating keyword content and design on a site are what put skilled SEO expert and a beginner apart. Experience along with trial and error are required to achieve a flawless optimized page. The steps to creating a perfect page are:
- Conceiving the sites purpose and identifying your targets main audience. Sites can have more than one purpose but these should be closely related for best results.
- Identifying a sites keywords. Finding your sites key concepts and keywords are fundamental. Keywords should be short and no more than three words. Ultimately, you will need to create keywords for every page of your website. Once you have identified your keywords, you will know who your customers are.
- Choose a domain. A domain (also known as URL) is the name of your web site. For best results a domain with your desired keywords should be chosen. This results in a big boost in SEO performance.
- Design the site. Use SEO friendly practices such as putting your main keywords in the title, meta tag description, and H1 header tags.
- Write relevant content. Your pages should be full of relevant content to your keywords. Content is one of the most important factors to good rankings. It is overseen by many because writing content can sometimes be tedious and tiresome.
Most webmasters make the mistake of taking these steps after the site is live. This is the mistake of many and the reason why SEO “experts” continue to receive business from inexperienced people.
