If you are looking for a comprehensive and complete SEO course in Hindi, then this is the article for you! SEO is a hot topic and one that is always changing, which can make it difficult to keep up with the latest trends and best practices. This SEO course will give you the most up-to-date information and tips to help you improve your ranking in Google search results.
SEO is short form of “Search engine optimization”. It includes all the activities that are done to improve the visibility of website or blog in search engine result pages (SERP’s). It helps your website or blog to rank higher in search engine results pages for certain keywords or phrases which potential customers use to find products or services like yours. In other words, we can say that SEO is a process of optimizing a website so as to increase its rank in SERP’s organically (non-paid listings).
Why Is SEO Important?
Search Engine Optimization is important because:
• Most of the traffic comes from organic search results. i.e. People finding your website or blog while searching on Google or other search engines without any paid advertisements.
• It improves the quality of traffic on your website. As people coming through organic search results are looking for exactly what you offer on your website, so there are higher chances that they will convert into customers or subscribers.
• It helps you to build trust and credibility among your potential customers as higher ranking on SERP’s builds trust among them that you are providing relevant and quality information on your website.
• It gives you long term results as compared to paid ads like Google Adwords which stops giving results as soon as you stop paying them.
• Investing in SEO can help you save a lot of money spent on paid advertisements.
• Good rankings give you brand visibility and branding is very important for any business whether online or offline these days.
What Is On Page SEO And Off Page SEO?
On page SEO includes all those activities that we perform ON our website to improve its ranking in SERPS while off page SEO includes all those activities we perform OFF our website to improve its ranking in SERPS. In other words, we can say that on page optimization deals with optimizing individual web pages so as to rank higher in SERP’s while off page optimization deals with optimizing the authority of our whole website by building high-quality backlinks from other websites.
Some Of The Important On Page SEO Factors Are:
1) Title tag: A title tag is the main headline of an article and it should be written keeping both users and search engines in mind i.e. it should be catchy enough to attract users while at the same time using relevant keywords so as to rank higher in SERPs. The ideal length of a title tag should be around 50-60 characters including spaces. 2) Meta description: A meta description is a brief description of an article which appears below its title in SERPs. The ideal length of meta descriptions should be around 155-160 characters including spaces
