Search engines like Google and Bing can be considered as the librarians of the internet. Their operations collect information about every page on the web so they can help people find exactly what they’re looking for. Every search engine has an algorithm for providing helpful search results from all this informations.
When your pages have higher rankings, more people will find the way to your website. The key to higher rankings is making sure your website has the components that search engines are looking for.
This is called search engine optimization or SEO.
