Sales & Marketing Strategy For Service Based Business

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Sales and marketing strategy for service based businesses is essential for success. In this article, we’ll explore what you need to do to create a sales and marketing strategy that works for your service based business.

First, let’s start with some basics. What is a service based business? A service based business is any type of business that provides a service, rather than a product. This can include businesses like plumbers, electricians, landscape designers, and more.

The most important thing to remember when creating a sales and marketing strategy for your service based business is that you need to focus on selling the benefits of your services, not the features. Features are the things that your services do, while benefits are the reasons why someone should use your services.

For example, let’s say you own a plumbing company. A feature of your services might be that you’re available 24 hours a day, 7 days a week. But the benefit of this is that your customers know they can rely on you to be there when they need you, no matter what time it is.

Now that we’ve covered the basics, let’s get into some specific strategies you can use to market and sell your services.

1) Use SEO to Your Advantage

One of the best ways to market your service based business is to make sure you’re ranking high in search engines like Google. This is where SEO (search engine optimization) comes in. By optimizing your website and content for specific keywords related to your business, you can improve your chances of appearing in the top search results when potential customers are looking for businesses like yours.

Not sure how to get started with SEO? Check out this beginner’s guide to SEO from Moz.

2) Focus on Content Marketing

Another great way to market your service based business online is through content marketing. This involves creating helpful and informative blog posts, infographics, videos, or other types of content that will educate potential customers about your services and why they need them. Once you’ve created this content, be sure to promote it through social media channels and other online platforms where your target audience hangs out.