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In today’s sales copy example, I demonstrate exactly why numbers don’t work!
Newbie copywriters LOVE big numbers…
They love to pile them on — to create “shock and awe.”
But as my first copy chief taught me: Numbers are boring…
Nobody cares!
Too many big numbers only creates “shocking and awesome” confusion in your sales copy.
Numbers are logical. Not emotional.
And worse, without direct comparisons, they are NOT concrete.
THAT’S the rub…
Many copywriters believe that if the number is specific, they did it right.
They equate that specificity to being “concrete…”
But they are wrong… WROOOOONGG!!!!
As I’ll show you in this sales copy example today…
Abusing big numbers could actually be boring your reader to death… and creating a miserable experience for them!
Watch now to see how to avoid this pitfall in your sales copy.
#copywritingtips #salescopy #copywritingexamples
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