Facebook and Instagram are two of the most popular social media platforms. They both have a feature called Stories that allows users to share photos and videos that disappear after 24 hours. You can now run ads in Stories, and these ads can link to WhatsApp.
Why would you want to do this?
Well, WhatsApp is a very popular messaging app with over 1.5 billion monthly active users. It’s especially popular in countries like India, Brazil, and Mexico. By running ads on Facebook and Instagram that link to WhatsApp, you can tap into this huge user base and bring more traffic to your website or online store.
What’s more, WhatsApp ads are still fairly new, so there’s not a lot of competition for them yet. This means that you can get your ad in front of a lot of people for relatively little money.
How to create a WhatsApp Story ad
Creating a WhatsApp Story ad is similar to creating any other kind of Facebook or Instagram ad. You just need to select “WhatsApp” as the placement when you’re creating your ad campaign:
