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In the late 1990’s, a new form of marketing emerged that changed the landscape forever. This new marketing was called affiliate marketing and it allowed anyone with a website to make money by promoting products or services for other companies.
The concept was simple. Companies would pay affiliates a commission for every sale they generated. The more sales an affiliate could generate, the more money they would make.
Affiliate marketing quickly became very popular, as it was an easy way to make money online. However, as with any new industry, there were a few bad apples who tried to take advantage of the system.
To combat these bad actors, the government created the CAN-SPAM Act in 2003. This act made it illegal to send unsolicited email messages (spam) promoting products or services.
The CAN-SPAM Act was successful in reducing the amount of spam emails being sent, but it also had an unintended consequence.
The CAN-SPAM Act made it very difficult for legitimate affiliate marketers to promote their products and services via email. This is because most email service providers (ESPs) have strict anti-spam policies that prevent affiliates from sending emails to people who have not expressly given them permission to do so.
As a result of the CAN-SPAM Act, many affiliate marketers turned to paid traffic sources to promote their offers. Paid traffic sources are websites that allow you to place ads on their site in exchange for a fee. The most popular paid traffic source is Google AdWords.
AdWords allows you to place text, image, and video ads on millions of websites across the internet. When someone clicks on your ad, they are taken to your website and you are charged a fee (pay-per-click).
Paid traffic is effective, but it can be expensive if you don’t know what you’re doing. The good news is that there are still some free methods of traffic generation that are effective and can help you save money on your advertising budget.
