As a result of the current COVID-19 pandemic, many people are looking for ways to make money online. One way to do this is by providing Google Ads services.
Google Ads is an advertising platform that allows businesses to place ads on Google.com and its partner websites. businesses can choose to have their ads appear when people search for certain keywords, or they can choose to display their ads on specific websites. businesses can also target their ads to specific countries, regions, or cities.
The cost of Google Ads varies depending on the competitiveness of the keywords that businesses choose to target, as well as the geographical location that they wish to target. However, businesses can set a budget for their Google Ads campaigns so that they do not spend more than they are willing to pay.
Businesses can earn money from Google Ads in two ways: either by charging a fee for each click on their ad (known as cost-per-click, or CPC), or by charging a fee for each thousand impressions of their ad (known as cost-per-impression, or CPM). CPC is the most common pricing model for Google Ads, and it is what we will focus on in this article.
To start providing Google Ads services, you will need to create a Google Ads account. You can do this by going to google.com/ads and clicking on the “create an account” button. Once you have created an account, you will be able to access the Google Ads interface.
The first thing you need to do when setting up your account is to choose your billing method. You can either pay per click (CPC) or per thousand impressions (CPM). CPC is the most common billing method for Google Ads, and it is what we will focus on in this article. CPM is only recommended if you are targeting brand keywords with high search volume (such as “Nike” or “Adidas”).
Once you have chosen your billing method, you will need to set up your campaign settings. The most important setting here is your daily budget; this is how much you are willing to spend on your campaign each day. It is important to set a realistic daily budget so that you do not overspend; if you set your budget too high, you may find that your campaign gets suspended due to overspending.
After you have set up your campaign settings, you will need to choose your keywords. Keywords are the words or phrases that people use when they search for something on Google; for example, if someone is looking for “ running shoes”, they may type in “running shoes” into the search bar. As a result, businesses would want to include “running shoes” as one of their keywords so that their ad appears when someone searches for this term .You can add negative keywords too; these are words or phrases that you do not want your ad to show up for . For example , if someone searches for “cheap running shoes” ,you may not want your adto show up because it would be irrelevant and a waste of money . Instead ,you would wantto add “cheap” as a negative keyword .
