What is programmatic advertising?
Simply put, programmatic advertising is the buying and selling of digital advertising space in an automated way. Advertisers use programmatic advertising to target specific audiences with laser precision, and publishers use it to fill ad space automatically and sell ad inventory in real-time.
How does programmatic advertising work?
Programmatic advertising begins with a user’s browsing history and interests. Advertisers use this data to target users with relevant ads. When a user visits a website, the site’s ad server will contact a number of ad exchanges to find an ad that is a good match for the user. The ad exchange then sends the ad back to the website, and the ad is displayed on the user’s screen.
Why is programmatic advertising growing in popularity?
Programmatic advertising is growing in popularity because it is efficient and effective. Advertisers can target specific audiences with laser precision, and publishers can fill ad space automatically and sell ad inventory in real-time. Programmatic advertising also helps to reduce the amount of ad fraud, which is a growing problem in the digital advertising industry.
