It’s a common question for those with an advertising budget for online marketing – Should I invest in PPC with Google Ads or organic SEO rankings?? – and if I’m already investing in Google Ads, should I divert some money away from Google Ads to invest in SEO.
In this video, I explain the main differences between these two advertising options, if you should choose one over the other, and why it makes sense to utilize both methods if your budget allows.
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