PPC versus Remarketing: The Ultimate Paid Traffic Tip
When it comes to driving traffic to your website, there are a lot of options available – both free and paid. Two of the most popular paid traffic options are pay-per-click (PPC) advertising and remarketing. So, which is the better option?
PPC advertising allows you to place ads on search engines and other websites and only pay when someone clicks on your ad. Remarketing, on the other hand, allows you to target ads to people who have already visited your website.
Both PPC and remarketing can be effective ways to drive traffic to your website. However, there are some key differences that you should be aware of before deciding which option is right for you.