PPC Masters 2015 was an incredible event. I had the pleasure of attending, and it was one of the best conferences I’ve ever been to. The energy was palpable, the speakers were top-notch, and the attendees were engaged and eager to learn.
It’s no secret that PPC is a complex and ever-changing field. With new platforms and technologies emerging all the time, it can be tough to keep up. But that’s what makes PPC Masters so valuable – it’s a chance to learn from the best in the business and stay ahead of the curve.
Here are some of the highlights from this year’s event:
Keynote: Lessons Learned From Managing $100 Million in Ad Spend
The keynote address was given by Brad Geddes, author of Advanced Google AdWords and widely considered to be one of the world’s foremost experts on PPC. In his talk, Brad shared some hard-earned lessons from his years managing millions of dollars in ad spend.
Some key takeaways:
PPC is never “done.” There’s always room for improvement, no matter how successful you are.
Testing is essential. Always be experimenting with new ideas and strategies.
Data is king. Make decisions based on data, not hunches or guesses.
The quality of your traffic matters more than the quantity. Don’t chase after low-quality clicks just because they’re cheap.
Managing a large PPC account requires a team effort. Surround yourself with talented people and delegate tasks accordingly.
