Are you looking for high quality, low cost pay per click (PPC) leads? If so, then this article is for you. I’m going to share with you one secret to getting PPC leads for dirt cheap.
But before I do, let me first give you a little background on how PPC works. Simply put, PPC is a type of online advertising where you pay a fee each time someone clicks on your ad. The most popular form of PPC is Google AdWords.
Now, the reason why PPC can be so expensive is because the competition for keywords can be quite high. For example, if you’re bidding on the keyword “personal injury lawyer,” you’re likely going to have to pay a lot more per click than if you’re bidding on the keyword “plumber.”
The good news, however, is that there are certain ways to get around this and get cheaper PPC leads. One way is to use long-tail keywords. Long-tail keywords are simply longer and more specific keywords that are less competitive and therefore tend to be cheaper.
For example, instead of bidding on the keyword “personal injury lawyer,” you could bid on the long-tail keyword “personal injury lawyer in Los Angeles.” This would be much less competitive and therefore would cost you less per click.
Another way to get cheaper PPC leads is to target specific locations. If you’re only interested in getting leads from a certain city or state, then you can simply specify that in your AdWords settings. This way, you won’t be paying for clicks from people who are outside of your target area.
Finally, one secret to getting cheap PPC leads is to use negative keywords. Negative keywords are simply words or phrases that you don’t want your ad to show up for. For example, if you’re a personal injury lawyer who only handles car accident cases, then you would want to add the word “car” as a negative keyword so that your ad wouldn’t show up when people search for things like “bike accident lawyer.” By doing this, you can save yourself a lot of money on clicks that wouldn’t have resulted in a lead anyway.
So there you have it – three tips for getting cheap PPC leads. If you use these tips, I’m confident that you’ll be able to drastically lower your cost per lead without sacrificing quality.
