As online advertising has become more and more competitive, some businesses have resorted to fraud to get ahead. PPC fraud is a type of online advertising fraud that can take many different forms, but the goal is always the same: to waste the advertiser’s money.
One of the most common forms of PPC fraud is click fraud. Click fraud occurs when someone clicks on an ad with the sole purpose of driving up the advertiser’s costs. This can be done manually, by hiring people to click on ads, or it can be done with automated software.
Another form of PPC fraud is impression fraud. Impression fraud occurs when someone creates fake web traffic in order to generate ad impressions. This can be done by creating fake websites or using bots to generate traffic.
Still another form of PPC fraud is conversion fraud. Conversion fraud occurs when someone clicks on an ad and then immediately converts, without actually being interested in the product or service being advertised. This can be done by using a fake email address or a credit card with a low limit.
PPC fraud can have a significant impact on your business. Not only will it waste your advertising budget, but it can also damage your reputation if customers see your ads and then realize they’ve been tricked.
Fortunately, there are some things you can do to protect yourself from PPC fraud. First, you should use a reputable ad network that has strict anti-fraud policies in place. Second, you should monitor your campaign closely and watch for any red flags that might indicate Fraudulent activity such as sudden spikes in traffic or conversions that seem too good to be true. And finally, you should always report any suspicious activity to your ad network so they can investigate and take appropriate action.
