Article marketing is one of the most enduring methods of promoting your website any time, any day. The thing with it though is that it can be tricky. Take for example, in the past, all you had to do was just write one article and have them posted in various article marketing directories.
This is no longer as effective as it used to be as research has shown that some article directories are insisting on original and unique articles. So, you cannot just write one article and “blast” to the directories. If you want to improve your search engine rankings, then here are a few article marketing tips.
Write Extraordinary Content
By extraordinary, I do not mean write for a Pulitzer prize. It just means, write something stellar, useful and timely. For a long time, list like articles have been people’s favourites. Articles that basically show people how to do things, articles with useful resources are often evergreen particularly if it is isn’t just restricted to the internet. While this might look obvious, you will find that writing a truly unique, and timely article can take a lot of work, but it pays off in the end.
Distribute to as Many Avenues as Possible
Like it was mentioned earlier, many people just submit to the directories and that’s it. Instead, be different, go ahead of the pack, submit them to social bookmarking websites, include them in social networking profiles and blogs, create RSS feeds from them and have them sent all over the internet. If they are truly good pieces, press releases can be written and submitted to promote them. They can also be distributed to message boards and forums.
Writing and distributing can take a lot of time and for someone who should be focusing on building his business, the best thing to do is to simply hire a professional search engine optimization company to take care of this. There are resources that these companies have that you cannot dream of. Allowing them take care of this aspect of your business is a very smart and rewarding move.
