(Why is VIDEO MARKETING so important right now?)
Video marketing is one of the most effective ways to reach and engage customers today. With over 1 billion hours of video being watched on YouTube every day, there’s a huge opportunity for businesses to reach their target audiences through this popular platform.
Not only is video content more engaging than other types of content, but it’s also more likely to be shared and remembered. In fact, people are 80% more likely to recall a video they’ve seen than they are to remember text.
What’s more, video can help you boost your SEO ranking on search engines like Google. That’s because Google gives preference to websites that feature video content in their search results.
So if you’re not using video marketing to promote your business, you’re missing out on a valuable opportunity to reach and engage your target customers. Here are 5 reasons why you should start using video marketing today:
1. Video is More Engaging Than Other Types of Content
As we mentioned earlier, video is one of the most engaging types of content you can use to reach your target audience. That’s because it combines both visual and auditory elements that can hold viewers’ attention for longer than other types of content. In fact, one study found that people retain 95% of a message when they watch it in a video, compared to just 10% when reading it in text.
2. Video Helps You Build Trust With Your Audience
When you use video to communicate with your audience, you have the opportunity to build trust with them by showing them who you are and what your business is all about. This is especially important if you’re selling products or services online, as people are more likely to buy from businesses they trust. Studies have shown that 83% of consumers say that watching a brand’s videos makes them more likely to trust that company. And 74% say that watching videos from companies helps them feel more positive about those brands.
3. Video Increases Your Chances of Showing Up in Search Results
