You’re a YouTuber with a brand new video. You’ve optimize the title, tags, and description for search engine ranking. You’ve even promoted the video through your other social media channels. But what else can you do to get more eyes on your content?
The answer is YouTube Ads.
You may have seen them before: little commercials that play before or during other videos you’re watching. They can be a great way to get more views on your videos, but only if they’re done correctly. After all, there’s no point in paying for an ad that no one will watch or that doesn’t lead to more views for your video.
Here’s what you need to know about YouTube Ads and how to use them to get more views on your videos.
What are YouTube Ads?
YouTube Ads are exactly what they sound like: commercials that run on YouTube. They come in a few different forms, including skippable and non-skippable ads, as well as display and overlay ads.
Skippable ads are the most common type of YouTube Ad. They appear before or during a video and can be skipped after five seconds. These types of ads are great because they don’t interrupt the viewer’s experience too much and they give the viewer the option to watch the ad or not. However, they’re not very effective at getting people to watch the entire ad since most people will skip it after just a few seconds.
Non-skippable ads are exactly what they sound like: commercials that cannot be skipped. They must be watched until the end before the viewer can continue watching the video they were originally watching. These types of ads are much more effective at getting people to watch the entire ad, but they’re also much more intrusive and can cause viewers to click away from the video entirely.
Display and overlay ads are less common but still used occasionally. Display ads appear on the side of the screen while overlay ads appear on top of the video (usually in the form of a banner). These types of ads can be annoying for viewers since they cover up part of the video, but they can also be effective at getting people to click on them since they’re hard to miss.
