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How can you effectively use image-based social media to reach readers and sell more books? How can you avoid time-wasting but still build a community? I discuss these questions and more with Frances Caballo in today’s interview.
Frances Caballo is the author of Social Media Just for Writers as well as Avoid Social Media Time Suck, which is super important, and other books on blogging and social media. She provides coaching and social media management for writers.
On the changes in social media in the past 5 years
The continued importance of visual images on social media
The importance of Instagram Stories if you’re using Instagram
How to find hashtags to use with Instagram
Using Pinterest to drive traffic to a website
How Pinterest differs from Instagram in terms of marketing vs. brand awareness
Why the scattergun approach to social media doesn’t work
You can find Frances Caballo at and on Twitter @CaballoFrances
You can always find the show notes and links at:
