The way pay per click marketing works, is by bidding on keywords that get high searches. There are tons of risks of people losing lots of money by doing this. This method of marketing is not for beginners and people who do not fully understand it should not do it.
The benefits of pay per click marketing is that you will get instant results and make fast money. If your campaign does not get watched on a daily basis, you could be overspending and losing loads of money. The idea of getting lots of traffic and getting a lot of clicks on your website, is for you to convert people into buyers. So that is basically what pay per click marketing is about and it is not very simple if your a beginner. If you really want to make the most of pay per click marketing, start putting together really good landing pages so that you can do list building and start getting leads and perhaps make money.
Pay Per Click marketing can make you rich but it can turn you extremely broke at the same time. This method of getting traffic are for people who know what they are doing online and have a plan that will make their campaigns profitable. A lot of the top marketers use this to drive serious traffic and create humongous pay days. If you are one of those upcoming internet marketers that are trying to rank higher then your competitors then you need to be implementing this strategy.