Pattern interrupting is a copywriting strategy that can be used to get your reader’s attention and keep it. It involves breaking the pattern of expected behavior or communication.
There are many ways to use pattern interrupting in your writing. One way is to use unexpected words or phrases. For example, you could start your sentence with a word that is not typically used at the beginning of a sentence. You could also use an unexpected image to break the pattern of text on a page.
Another way to use pattern interrupting is to change the tone or volume of your voice. You could speak in a softer voice or a louder voice than usual. You could also use a different tone, such as a more excited tone or a more serious tone.
You can also use physical movement to interrupt the pattern of communication. You could move your body in a way that is not typical for you. You could also use props, such as a different type of pen or a piece of paper.
Pattern interrupting can be a very effective way to get your reader’s attention. It can help you stand out from the competition and keep your reader engaged. Try using one or more of these strategies in your next writing project.
