How to turn $10 into $33,000 a month. See Video! Start for FREE.
Paid traffic is great and it’s the majority of what I do. I like the fact that you can test things quickly and control the amount of traffic you get. But what about ‘free’ traffic? Does it have any place in the serious affiliate marketer’s business plan?
First, I want to talk about the term ‘free traffic’. No traffic is free, you are either going to pay for it with money, or time.
What are the pros and cons of free traffic?
This is by no means an exhaustive list, just a few ideas.
Pros
It’s free. You don’t have to worry about ad spend, budget, etc.
You feel better about leaving campaigns alone for a few days
Traffic can continue to come for a long time after you stop working
Cons
It can take a while to get a significant amount of traffic
It’s often not as easy to scale
If you are testing a new offer/niche you could spend a lot of time before discovering it was a dud
What are the pros and cons of paid traffic?
Pros
You can get a lot of traffic very quickly
You can test offers quickly to see if they will convert before spending too much time on them
You can often be more targeted by bidding on terms/sites that you could not organically rank for
Cons
You have to spend money to make money
It’s easy to get limited by cash flow
You often have to wait for payouts to run more traffic
