As a real estate agent, one of the most important things you can do is generate leads. And one of the best ways to generate leads is through paid traffic.
There are a lot of different paid traffic sources out there, but the two most popular are pay-per-click (PPC) and cost-per-mile (CPM).
PPC is by far the most effective way to generate leads. In fact, it’s 50% more effective than CPM.
Why?
Because with PPC, you only pay when someone clicks on your ad. That means you’re only paying for interested prospects.
With CPM, on the other hand, you pay for every 1,000 impressions whether anyone clicks on your ad or not. So, you could be paying for a lot of people who will never be interested in your product or service.
Not all PPC platforms are created equal, though. Google AdWords is by far the most popular and most effective PPC platform out there. In fact, it’s responsible for 65-80% of all PPC traffic.
That’s why it’s so important to know how to use AdWords effectively. If you don’t, you could be wasting a lot of money on ads that will never generate any leads or sales.
