Paid Ads vs Organic: If You are Looking for a way to Generate leads, there are a few ways that you can go about it but first, let us define what a Lead is….
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What is Lead Generation? It is the ability to exchange valuable content [Lead Magnet; Personalized Cheat sheet, an E-Book, a White paper or a downloadable piece of content like a podcast] through a landing page in exchange for a name, email address and a phone number. It is important to stress this…..any piece of content, Paid or Organic should be always geared to generate leads. It should be aligned with the topic that you are talking about.
There are two ways you can achieve this. One is through Organic reach and the other is through paid ads. There is a common misconception about this. Organic reach is what is known as Search Engine Optimization. This is where Google or YouTube which are both search engine platforms, display and recommend your content [Blog, Website or Videos] to interested parties that are actively searching for it.
So, what are the advantages of Paid Advertising?
You can quickly scale up
Specific Regional Targeting
Leverage Dayparting- Pick what hours you want your ads to show up. The last thing you need is to run ads when your business is inactive for the day e.g. picking calls in the wee hours of the night.
Aggressive Landing pages – Focus on your offer, business or product that persuades people to buy
What are the advantages of SEO?
More Traffic over time
SEO Traffic is FREE-It takes your time and energy but it is so much cheaper and worth it in the long run.
Organic Listings Higher CTR – The majority of the traffic goes to Organic Listings over Paid listings
The Question on your mind is which one should I choose?….
Which of the 2 Traffic sources should you be leveraging? The Answer…..Both of them.
You have to approach this situation from a Hybrid kind of a perspective. Both work very well. Use paid advertising to sell your offers while also retargeting those that did not buy to connect with you on Facebook, Twitter, YouTube or Instagram.
You will target a warm audience who already know what it is that you are offering and introduce them to your World…..Your content as you recommend your own offers or products. This way, you will have a higher chance of making good sales and have repeat customers who trust your products.
Don’t be limited to these 2 traffic strategies. You can get traffic from a variety of different sources like;
Pay Per Click
Content Marketing
Facebook Ads
Twitter Marketing
Instagram Marketing
LinkedIn ads
Email Marketing
Push Button Notifications
In Today’s World, Diversity is Key.
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