In a world filled with marketing strategies and attempts to get our attention, it’s no surprise that we’re constantly looking for the newest, most innovative way to get ahead. After all, with the ever-changing landscape of technology and the global market, it’s more important than ever to find new ways to reach consumers. Ourn Sarath is a perfect example of how this can be done in an effective way.
Born in Cambodia, Sarath fled the Khmer Rouge regime with his family at just six years old. He eventually settled in Los Angeles, where he started his own business at just 21. Now, at 33, he’s the CEO of Ourn Media Group, a successful social media marketing agency. But how did he achieve such success? What are his marketing strategies?
Sarath attributes his success to three main strategies: innovation, connection, and authenticity. Let’s take a closer look at each one.
Innovation
In today’s age of technology, it’s more important than ever to be innovative in your marketing efforts. This means being willing to experiment with new platforms and techniques. For example, when Snapchat first came out, Sarath was quick to jump on board and start creating content for his clients. He was one of the first marketers to understand the potential of this new platform and how it could be used to reach a wider audience.
Connection
One of Sarath’s most important strategies is connection. He believes that it’s essential to connect with your audience on a personal level in order to really engage them. This means creating content that is relatable and relevant to their lives. It also means being active on social media and engaging with your followers in a genuine way. For Sarath, connection is key to building a successful relationship with your audience.
Authenticity
Lastly, Sarath believes that authenticity is essential in any marketing campaign. He believes that you need to be true to yourself and your brand in order to really connect with people. This means being honest about who you are and what you do. It also means being transparent about your intentions and not trying to “sell” people on something they don’t need or want. By being authentic, you build trust with your audience and create lasting relationships.
