As a beginner, you may be wondering if you should focus on organic traffic or pay per click (PPC) in 2021. Both are important and have their own advantages and disadvantages. Here’s a look at the pros and cons of each so you can make an informed decision about which is right for your business.
Organic Traffic
Organic traffic is the traffic that comes to your website from unpaid search results. This means that people have found your website through a search engine like Google, without you having to pay for it. Organic traffic is generally considered to be more valuable than PPC traffic because it’s more targeted. People who find your website organically are usually more interested in what you have to offer because they’ve specifically searched for it.
However, organic traffic can be harder to come by than PPC traffic. It can take a lot of time and effort to get your website to rank well in search engines, and there’s no guarantee that you will. If you’re just starting out, you may not have the budget or the resources to invest in SEO. In this case, PPC can be a good option because it’s a quick and easy way to get your website in front of potential customers.
PPC Traffic
PPC traffic is the traffic that comes to your website from paid ads. This means that you’re paying for each click that your ad receives. PPC can be a great way to get quick and easy traffic to your website, but it can also be expensive if you don’t know what you’re doing. It’s important to carefully research keywords and create well-targeted ads so that you don’t waste money on clicks that aren’t going to convert into customers.
Which Is Right for You?
There is no one-size-fits-all answer when it comes to organic traffic vs PPC for beginners in 2021. The best option for your business will depend on a number of factors, including your budget, your resources, and your goals. If you’re not sure which is right for you, talk to an experienced digital marketing agency or consultant who can help you make an informed decision about which approach is likely to be most successful for your business.
