Many bloggers and webmasters don’t know what LSI keywords are and why are they important for SEO. LSI stands for Latent Semantic Indexing, an algorithm used by search engines to find words and terms that are related in the context of any document or group of documents. For example, if you search for the word “plates” using a keyword tool, you will get all sorts of unrelated phrases. Without LSI, your article or post could be indexed for license plates, plate boundaries, collector plates and other unrelated meanings for the word chosen.
Some experts believe that LSI is the most overlooked aspect in on-page SEO. This algorithm ignores the unimportant words like and, an, a, or, is, etc and focuses on the terms that bear real meaning to your content. Using your main keyword too many times could harm your rankings. However, you can always mix various LSI keywords into your posts. This helps search engines understand what your pages are about and rank them for the right keywords.
Though the concept of LSI, search engine spiders can scan your post, find terms that are related, and classify that post accordingly. You don’t need any fancy tools to find the best LSI keywords. Just think about your topic and write down a few keywords and key phrases related to it. For example, if you are planning to write a post that offers beauty tips, some good LSI keywords would be “makeup,” “lipstick,” and “foundation.” You can also use Google’s own keyword tool to find such keywords. Use these terns throughout your content to increase the relevance of your page foe the chosen keyword.
If you are writing quality content, these LSI keywords should come naturally. With proper research, you can find a significant number of LSI keywords related to your site that may not be overly saturated in the search engines. These terms are not the only factors that matter in search engine option, but they are a huge part of the process.
Make sure the terms you are targeting are in your content, but don’t go overboard. If you want your articles and web pages to rank high in search results, then you should use LSI keywords within your content. This strategy can generate qualified traffic to your site and boost your position in search engines. Statistics show that LSI keyword research can increase your rankings by up to 200 percent.
