Most people think of digital marketing as online advertising. And while online advertising is a big part of digital marketing, it’s not the only part. Digital marketing also includes things like search engine optimization (SEO), content marketing, and social media marketing.
All of these things work together to help you reach your target audience and achieve your business goals. But what is each one of these things, and how do they work together? Let’s take a closer look.
What Is Digital Marketing?
Digital marketing is the process of using digital channels to promote or market products and services to potential customers. The goal of digital marketing is to reach more people in a more efficient way than traditional marketing methods.
Digital marketing can be done through a variety of channels, including email, social media, search engines, and website banner ads. By using multiple channels, you can reach a wider audience with your message and potentially increase sales.
What Is Online Advertising?
Online advertising is a form of digital marketing that involves placing ads on websites or other online platforms. The goal of online advertising is to reach people who are interested in what you have to offer and get them to click on your ad so they can learn more about your product or service.
Online advertising can be done through different ad formats, including text ads, image ads, video ads, and rich media ads. You can also target your ads to specific groups of people based on their location, age, gender, interests, and other factors.
What Is Search Engine Optimization (SEO)?
Search engine optimization (SEO) is the process of improving the visibility and ranking of your website in search engine results pages (SERPs). The goal of SEO is to get your website to show up higher in the search results when people are looking for keywords related to your business. For example, if you sell shoes, you’d want your website to show up when someone searches for “shoes” or “buy shoes online.” By optimizing your website for search engines, you can increase traffic to your site and potentially generate more sales. There are many different factors that go into SEO, including keyword research, on-page optimization, backlinking, and mobile optimization. If you want to learn more about SEO and how it works, check out this guide from Moz.
